It’s worth noting that, according to Glassdoor, 75% of active job-seekers are likely to apply to a job if the employer actively manages its employer brand. You can do this by responding to reviews, updating your business profile, and sharing updates on the culture and work environment. Furthermore, building a robust profile on the employer review site will allow candidates to gain a better understanding of who your company is, what you stand for and what it would be like to work for you. So, how can organizations take control of their employer brand and overall online reputation?
Check out companies’ websites, job descriptions, social media platforms, and current news-based research. (Did they just release a new app? Make an appearance on The Today Show?) You should be excited about what the company does at its core—not just how cool its office is or how much its employees get paid. So it should be no surprise that there are company review sites, like Glassdoor.com and Jobitorial.com, that provide a window-shopping experience for the modern jobseeker. You can see reviews and information from current and former employees—all designed to help you gauge the overall company experience. Companies can help positively build their brands on these sites with an internal strategy. Start by requesting that all members of the HR team and marketing to write reviews before you ask your employees to leave a Glassdoor rating, then encourage your current employees to leave reviews. Benchmark employee reviews across all your locations and against your hiring competition.
Leverage Employee Brand Advocates
Remember that the issues that are complaint-worthy (or praise-worthy) to one employee may not affect you in the same way. Instead of grouping the reviews you read into “good” versus “bad,” evaluate the issues individually and decide https://www.stgusa.com/ what they mean to you. The best thing to do with this information is to pinpoint things you want to address during the interview process—whether by observing what’s going on around you or by directly asking your interviewer.
- Finally, managers should be empowered to regularly encourage their team members to leave reviews.
- As an employer, keep in mind that your legal recourse for negative reviews is somewhat limited.
- Quorais another open forum for people to post honest questions and receive community feedback.
- However, it can also be beneficial to form partnerships across departments to holistically manage your organization’s employer brand.
- Often, they say something when they’re unhappy or dissatisfied.
The new compact acknowledges the probable impermanence of the relationship yet seeks to build trust and investment anyway. Instead of entering into strict bonds of loyalty, both sides seek the mutual benefits of alliance. It’s important to understand that this part of your job search is for you. The employer really doesn’t care if you take that extra step and look at what their employees think of them. In fact, some employers would probably rather you didn’t do that at all. Indeedis already a big player when it comes to job listings, and according to Cheesman, it’s an important place for recruiters to spot https://www.youtube.com/watch?v=DK6L2qLRSEM&ab_channel=UssExpressDeliveryllc, too. Now, when you do ask for information, make sure your tone is purely inquisitive, and never accusatory.
The Compliance Review Timeline
However, whether you provide career transition services or not, it’s best to have a plan ready for response. Establish a formalized process for employee reviews on social channels. Anniversaries and exit interviews are logical times to ask employees to wax poetic about their experience. New employees can be targeted a few months after on-boarding or training. Asking for feedback increases employee morale and loyalty – it gives them a voice and recognition as stakeholders in the workplace experience.
Today’s social media policies can help deter the practice of dissing while a staffer is employed with you, but only to a certain extent. The courts have ruled that complaining about your company in an effort to improve working conditions for yourself and/or others is protected speech . Even if you can’t escape it, there’s uss express employee testimonials one place where you don’t want rumors to run rampant — on employer review sites. Top-tier candidates are going to Google you before they submit their resumes, and one of their stops will be Glassdoor. OK, so you’re not looking up product reviews or restaurant recommendations, but the same logic can be applied here.